Word: delta
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Dates: during 1980-1989
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...price of its cars by about $351, the sticker price for the average GM car climbed just slightly above $10,000. A decade ago, such a five-figure price tag was reserved for fancy limousines and recklessly expensive sports cars. Today it would buy only a modishly equipped Oldsmobile Delta. -ByEdward?. Scharff...
...stack rises over the Florida coast in a great curving arc, with the delta-wing spacecraft slung under the tank and the astronauts riding upside down. At an altitude of 30 miles, the ship is rocked by explosive charges that separate the now exhausted rockets from the tank. Under billowing parachutes, the rockets swing down toward the Atlantic for recovery by ship and later reuse. Meanwhile, the spacecraft accelerates to 17,000 m.p.h. Eight and a half minutes after launch, its main engines shut down. Other explosive charges spin off the empty tank and scatter its fragments like meteorites into...
While many other airlines have been engaging in cutthroat fare warfare for popular routes between New York and the West Coast, Delta has continued concentrating on its profitable "hub and spoke" system. The airline's planes collect passengers in outlying Southern cities, such as Macon, Ga., and Knoxville, Tenn., feed them into the "hub" airport at Atlanta, then send them out on longer-haul "spoke" flights to New York or Denver. Says Delta President David C. Garrett Jr.: "We are cautious, and our system is well balanced. During the winter, we make money on our North-South routes; during...
...airline industry is infamous for frequent firings and executive parachutists. But not Delta. Garrett, who joined the company about 35 years ago as a reservations clerk, is a prime example of Delta's forward-looking personnel policy, which is now paying big dividends. Company morale is high and turnover low because layoffs are nonexistent and promotions are almost always made from within...
...example, alcohol is banned at company lunches, and male employees are forbidden to wear long sideburns or beards. When a stewardess was fired for posing out of uniform in a Playboy picture layout last year, one offended colleague observed: ''The company was justified." Despite such rigorous standards, Delta has a stunning 250,000 job applications on file...