Word: delta
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Dates: during 1980-1989
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...Delta is ready...
Such a no-frills operation is unusual in the airline industry, which normally decorates its offices with the glamour it sells with its nights. But that has helped make Delta the highest-flying airline in the sky. Last year total passenger traffic in the U.S. dropped by more than 5%, the biggest decline since the beginning of successful air service in the 1920s, and the airlines as a whole lost about $300 million. Yet Delta recorded a 1980 profit of $130.5 million. In fact, the company now has a record of 33 consecutive years of operating at a profit. Says...
...Delta's plain pipe-rack operation on the ground is not visible in the air, where it has won faithful business travelers for its efficient, on-time service. Its advertising ("Delta is ready, when you are") is equally straightforward. "We don't go in for this Wings of Man stuff," says a spokesman...
First came a two-hour tête-à-tête with Anwar Sadat, at the Egyptian President's villa in his home village of Mit Abu el Kom in the Nile delta. Then there was a hastily arranged New Year's Day flight to Somalia's capital, Mogadishu, for talks with President Mohammed Siad Barre. After more discussions with top Egyptian officials in Cairo, Henry Kissinger jetted at week's end to Jerusalem for a three-day visit that was to include a dinner given by Israel's Foreign Minister Yitzhak Shamir...
Panek dialed Delta Airlines and asked officials if one of their big birds could wing the little fellow south. The airline, which advertises itself as "ready when you are," readied a small shipping box for the robin. The boxed bird caught a flight from Portland to Fort Myers, Fla., riding in the cockpit with the pilot. Once in Florida, the robin was greeted by members of the Fort Myers Nature Center, who made sure that it was healthy enough to be set free. "We've done this before," shrugs Delta Spokesman Bill Berry. "Once it was a pelican with...