Word: delta
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Dates: during 1990-1999
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...Corp., the parent company of American, has been a champion at it, having shaved more than $1 billion in costs. USAir knocked back 10% of its flights. Delta laid off a large percentage of its work force. Northwest decided to retrofit old aircraft instead of buying new ones. The majors stopped, for the most part, their suicidal price-cutting wars. They curtailed their wildly optimistic purchases of new aircraft that had led them into such trouble in the 1980s. They shut down unprofitable routes, leaving many cities to the commuters...
...Says American Airlines spokesman Chris Chiames: "We would be at such a disadvantage, we could not compete. The trend in the industry is to move to the regional jet, but this jet is not flown by the majors." The small jets are now flown by the likes of Comair, Delta's commuter affiliate, and Northwest Airlink, both of which have pay scales like American Eagle...
...response of companies such as Delta to this challenge defines the predicament of the large carriers today. Delta, after four years of losses totaling $2 billion, lopped off more than 10,000 employees and $1.6 billion in costs. The airline, once a paragon of service, paid a steep price for such bloodletting: it plunged to last in on-time arrivals and lost thousands of bags. Passenger complaints rose to record levels. Delta had attempted to drive down its cost from 9.26[cents] per "available seat" mile to 7.5[cents] per mile, a goal it has not yet attained. The company...
...means fewer nonstop flights, reduced meals and higher fares. The strategy faltered when low-fare carriers landed in the hubs and ticket prices dropped exponentially. But the ValuJet tragedy has devastated the low-cost carriers. When ValuJet recently announced plans to end service between Mobile, Alabama, and Atlanta (a Delta fortress hub), the lowest available fare on Delta shot up overnight from...
Working to get to the bottom of the sorority phenomenon, I'm corrected by Hughes when I characterize Delta Gamma as an extracurricular activity. She frames it instead as a kind of "support group" and argues that it "provides a social outlet that Harvard doesn't." I press her about the corrosive effects of the sorority lifestyle on the community, and she concedes that it comes with its share of problems. In a perfect world sororities wouldn't be necessary, she acknowledges, but in an environment like Harvard's, "Many 19 and 20-year-olds want something to belong...