Word: delta
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Dates: during 1990-1999
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...passengers who are drawn to low fares but worry that no frills may mean greater risk. "People are always concerned about start-ups," says Mark McDonald, the 36-year-old president and chief executive officer of Nations Air Express. "They don't have the same name recognition of a Delta or an American. But people are not aware that we have to go through the same certification process as the major carriers or else we couldn't survive...
Surprisingly, this sort of penurious ingenuity yields only a slight edge over the majors, who have been frantically cutting costs as well. Using a basic industry yardstick--operating expense per seat, per mile flown--analyst Engel figures that last year American, Delta and United averaged 8.76[cents] a mile; the upstarts averaged 7.64[cents...
...pulling traffic away from anyone," says Mark Morro, chairman of Air 21, which last December began flying Fokker F.28 4000s, leased from USAir, out of Fresno. "We're bringing passengers back to the airport." Lewis Jordan, president of ValuJet, which bases its 47-plane fleet in Atlanta, says Delta, its looming neighbor at Hartsfield Airfield, has nothing to fear. "We stole people from their living rooms and automobiles," he insists, not from Delta flights. Maybe, but ValuJet earned $67.8 million last year on sales of $367.8 million, nearly triple its sales...
ValuJet's low fares undeniably attract customers who would otherwise have had to pay Delta's prices. Art Gilbert, 42, an insurance consultant from Baltimore, Maryland, recently traveled the 48 miles to Dulles Airport in northern Virginia to take a ValuJet flight to Atlanta. "I live closer to Baltimore's BWI Airport, but this flight is $400 cheaper than the other carriers," says Gilbert. "My round trip ticket cost...
...contemporary architecture is globalization. "For the first time," he says, "an architect can build all over the world." He lives in London (though he spends much of the year in hotels), has an office in Rotterdam and runs an ongoing research project at Harvard that studies the Pearl River Delta, a rapidly emerging urban area in China. "It's clear," he maintains, "that you shouldn't just import; you should use the cultural potential of each country in such a way that it synthesizes with your interests. The MCA project is a beautiful project in that sense, because...