Word: delta
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Dates: during 2000-2009
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Burr is confidently pushing People into the hubs of two major competitors. Delta operates 375 flights a day out of its Atlanta base, and American jets take off 310 times daily from the Dallas/Fort Worth airport. Though People will offer only three flights a day to and from each city, it could still pose a threat. To claim his share of these two lucrative routes, Burr seems to be spoiling for a fight. "We expect to stimulate price wars whenever we enter new markets. We like that," he says. "When competitors make a lot of noise, it attracts the kind...
...battles are bound to be fierce. Says Mark Daugherty, who follows the airline industry for the Dean Witter Reynolds investment firm: "People Express is about to test its pain threshold. Cracking these markets is not going to be easy if American and Delta play rough." During the past several years Delta has successfully squelched United's attempts to expand its Atlanta business. "We have been developing this market for 41 years," says a Delta spokesman. Both American and Delta have already matched People's fares, although they have imposed certain restrictions. Moreover, they offer frequent-flyer bonus programs, while People...
...respect for sacrosanct tradition to build the company's personal computer division into a 10,000-employee, $5 billion-a-year concern with one hit product, the revolutionary PC, and one miss, the hapless PCjr, whose production was stopped last April for lack of sales; in the crash of Delta Air Lines Flight 191 near Dallas...
American's splashy offer jolted most of its rivals like a sharp downdraft. Within three hours, United responded with similar fares. Then came a squadron of others, including Delta, Eastern, Northwest, Republic, Pan Am, TWA and Piedmont. Consumers dived for their telephones when they heard the news. During one 29-hr. period Tuesday and Wednesday, American received 430,000 calls, 80% more than normal. Said United Vice President Charles Novak: "The response has been tremendous...
...question for travelers is whether the airlines will repeat the bargains for Christmas, when they have similar feast-and-famine traffic patterns. Delta has already made the offer and sweetened the deal by throwing in a $9.99-a-day rental car. Others are holding back, at least for the moment. Predicts Richard Henderson, an airline analyst for the investment firm Pershing & Co.: "You probably can look for another round of discounts during the Christmas holidays." Budget-minded consumers could hardly ask for a nicer present...