Word: delta
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Tonight the thrill is greater. Earlier in the day, a rocket ship dropped a cluster of airbags into the flood delta of a valley called Ares, and all the Main Street parades and the hot dog cookouts and three-legged races stopped cold. Five hours later, televised pictures emerged depicting a rust-colored desert with rust-colored rocks and a distant hill against a gray-brown sky. The scenery was boring, the excitement overwhelming. People on TV spoke of how great and adventurous America is, how like a Pathfinder--a nation of explorers and pioneers. But the feeling...
...those discounters who fly fearlessly into business markets risk heavy counterattacks. Giants like American, United and Delta are becoming increasingly aggressive in defending their hubs, even though their planes are running at more than 70% of capacity. The idea is fundamental and ruthless: don't let a competitor get a toehold in your most profitable turf...
...ValuJet has a new competitive problem too. When ValuJet launched its low-cost service in Atlanta, incumbent Delta didn't pay much attention. But Delta's service level crumbled as it tried to cut costs, and ValuJet proceeded to inhale market share...
...Delta won't make that mistake again. This time it is consistently matching ValuJet's fares out of Atlanta. Delta now has a low-cost airline, Delta Express, to fight ValuJet on its own rock-bottom terms. This is a lesson that the other major airlines have learned in battling upstart competitors, to their considerable profit. Alas, for travelers, the major airlines' profit is the flying public's loss...
...Michael Jordan put in the other night against the Utah Jazz crystallize the notion that we are blessed. It's not enough that he plays every game triple-teamed by the pressures of age (34), a fifth title and his own Airness. Needing a victory last Wednesday in the Delta Center, where the Jazz never lose, Jordan stayed on the floor despite a debilitating viral infection, rallied the Bulls from 16 points down and finished with 38 points, including a three-pointer with 25 seconds left that gave his team the lead for good. "I didn't even think...