Word: delta
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There's no doubt that almost everyone stands to gain as the new fares generate more traffic. Last week American, United, Northwest and Delta said they received twice as many fare inquiries as usual. "The response was unprecedented," said an American spokesman. "We read it to mean we had struck a chord with customers who had been complaining about the complexity of the system...
Other major airlines offered variations on American's plan. Delta and United adopted the basic four-fare system but said they would continue to study volume discounts for corporate and military travel. Although his airline matched American's moves, Northwest chief executive John Dasburg questioned the plan. "At first blush, this actually looks like it might end up reducing rather than raising revenues per seat mile," Dasburg said. "Price simplification has been a little like tax simplification -- it doesn't seem to work...
...stuck to their schedules called the new fares dangerous to their health. "This intensifies the battle within the industry between big and small, rich and poor," says Marilyn Hoppe, vice president of revenue management for America West, a Phoenix-based carrier that is in bankruptcy court. "American, United and Delta are not going to take market share from each other," Hoppe declares. "They are going to try to take it from the smaller carriers whose only weapons are lower prices. Bob Crandall would dearly love to get rid of little guys like...
CREDIT: [TMFONT 1 d #666666 d {Sources: American, Delta and United airlines. Topaz Enterprises}]CAPTION: New York to Los Angeles
...lyrics such as "Baby, don't you drive around with Dr. Bernice/ She's not a lady doctor at all." Lowery is in top form with his mysterious but earthy images: "Baby, don't you drive around with Dr. Bernice/ That ain't a real Cadillac/ It's a Delta 88, spray-painted black/ With fake leather seats from Juarez...