Word: delta
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...search for bodies. Four were found under the landing gear. Floodlights illuminated the scene, which included the grotesque sight of corpses being loaded into refrigerator trucks labeled LIVE MAINE LOBSTERS. All three members of the cockpit crew were killed. The pilot, Captain Ted Connors, 57, had flown for Delta for 31 years. One passenger survived because she made a lucky decision. Assigned a front seat before takeoff from Fort Lauderdale, Annie Edwards, of Pompano Beach, Fla., shifted to a rear seat beside a friend, Juanita Williams. Both survived. They were among a group of women going to Dallas to attend...
...board. The introductory one-way ticket prices on its new routes are some of its best bargains ever: $29 from Newark to Montreal, $99 to Brussels, $49 to Atlanta and $69 to Dallas. Before last week the least expensive flight between the New York-Newark area and Atlanta was Delta's $99 one-way fare. Passengers were required to buy those tickets one month in advance. Even a 19-hour Greyhound bus trip over the route costs $104. No wonder People's first week of flights to Atlanta was nearly sold out. The passengers did not seem to mind...
...rate fares, People expects to earn profits because its expenses are unusually low. Its employees are not unionized, and its pilots earn only between $40,000 and $50,000 a year. At American and United, in contrast, pilots take home an average of about $108,000 annually, and at Delta they earn more than $130,000. It costs People 5.17¢ to fly a passenger one mile, which is well below the industry average of 10?...
Burr is confidently pushing People into the hubs of two major competitors. Delta operates 375 flights a day out of its Atlanta base, and American jets take off 310 times daily from the Dallas/Fort Worth airport. Though People will offer only three flights a day to and from each city, it could still pose a threat. To claim his share of these two lucrative routes, Burr seems to be spoiling for a fight. "We expect to stimulate price wars whenever we enter new markets. We like that," he says. "When competitors make a lot of noise, it attracts the kind...
...battles are bound to be fierce. Says Mark Daugherty, who follows the airline industry for the Dean Witter Reynolds investment firm: "People Express is about to test its pain threshold. Cracking these markets is not going to be easy if American and Delta play rough." During the past several years Delta has successfully squelched United's attempts to expand its Atlanta business. "We have been developing this market for 41 years," says a Delta spokesman. Both American and Delta have already matched People's fares, although they have imposed certain restrictions. Moreover, they offer frequent-flyer bonus programs, while People...