Word: deltas
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Dates: during 2000-2009
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...competitor. Southwest, based in Dallas, created the basic-fare, point-to-point model the new discount carriers are adapting and profiting from. Five airlines today--AirTran, ATA, Frontier Airlines, JetBlue and Spirit Airlines--aspire to be the next Southwest, and at least two major carriers, Delta Air Lines and United, have launched or announced plans for low-fare, me-too subsidiaries (a second try for both...
...small airlines are trying to prove that flying can be enjoyable again. JetBlue offers 24 free channels of LiveTV. Delta's low-fare Song subsidiary promises it will have pay-per-view movies and MP3 players by October. AirTran lets you upgrade to business class for only $35 above full coach fares and gives you Mrs. Fields cookies. Hooters Air's hostesses orchestrate humorous in-flight quizzes and pass out free hats and T shirts. "We're just trying to bring a bit of fun back to flying," says Mark Peterson, chief operating officer of Hooters. "It doesn't have...
...valuable airport facilities they aren't even using, and they are strong-arming airport managers to keep out rivals. Some of those rivals suspect that the major carriers are working together to beat them back. In early May, within days of one another, the Big Six (American, Continental, Delta, Northwest, United and US Airways) said they would impose a new $10 round-trip fare hike on June 1--a move that triggered an investigation by the Department of Justice. Under a 10-year consent decree, the airline industry forbids coordinated fare increases. The investigation continues. A spokesman from American, which...
...type of charter lets clients fly on a sleek private jet without having to buy one--or having to buy into a so-called fractional-ownership program. These services do, however, make customers prepay for blocks of flight time. Among the biggest carriers of this type are Delta AirElite Business Jets, a wholly owned Delta subsidiary based in Cincinnati, Ohio; Marquis Jet Partners of New York City; Sentient Private Jet Membership of Norwell, Mass.; and Bombardier Skyjet, based in Fairfax, Va. Through Delta's AirElite service, which launched in February, customers pay a minimum...
...Averell ’02 sneaks onto a Delta Express jet in a futile attempt to get home in time for Thanksgiving, after he learns the airline had given away his seat. Averell is arrested by Logan Airport security officials, and his story makes national headlines. All charges are eventually dropped but Averell remains a campus celebrity, hosting his own variety show in the spring...