Word: deltona
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Dates: during 1965-1965
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Miami-based Deltona Corp. set up an office in Frankfurt in 1963 to tap a market among U.S. servicemen overseas, now finds that sales to Europeans are as high as those to Americans. Europeans have bought $1,250,000 worth of lots at Deltona developments near Daytona Beach and on San Marco Island off Florida's west coast. A Nürnberg accountant named Herman Boeckler grew so enthusiastic after a visit to his lots that he not only bought more property but formed a Deltona Club back home. Even some of Europe's lesser nobility have been...
Chartered Flights. Deltona, headed by Miami's big-building Mackle brothers, also has a flourishing outpost in Hong Kong. Last year it sold more than $1,000,000 worth of land, mostly to Chinese investors. Operating on a still larger scale is Miami's General Development Corp., whose chairman is Charles Kellstadt, ex-chief of Sears, Roebuck, and among whose major stockholders is Publisher Gardner Cowles. It reports $4,000,000-a-year sales of Florida realty to investment-minded Europeans and Latin Americans. The firm sometimes charters flights for foreign prospects, who get a $125 discount...