Word: demag
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Agony in Overalls. Many German automobile owners undergo agony when their cars are serviced. "When the mechanic goes underneath," says an executive of the DEMAG heavy-machinery works, "I go with him. I must see what he is doing." Steel Magnate Alfried Krupp takes three days off each year to drive his Porsche 911 from the Ruhr to the plant in Stuttgart, where he stands by in overalls while his car is being tuned. Few Germans will lend their cars even to their closest friends...
They were members of a Chinese Communist delegation come to negotiate the purchase of a steel plant from Demag, A.G., West Germany's biggest producer of steelmaking equipment...
Ships & Factories. "We talked and talked for seven weeks, and toward the end our heads were spinning," says one of the German negotiators, "but it was worth it." With the West German government guaranteeing credits of $87.5 million, Demag is now the major partner in a consortium, also involving French and Belgian firms, that is confident it will wrap up a $150 million contract to build a steel-rolling mill for Red China. It will be the biggest deal yet in the rush among America's allies to open up the Chinese market...
...building the mammoth Galati Steel Mill at the Rumanian end of the Danube-and when the deal was consummated, at a candle-light-cum-gypsy-violin blowout in Bucharest, the Rumanian Deputy Minister for Heavy Industry, Constantin Nācutā, executed a neat hora on the tabletop. Demag and Siemens, Krupp and M.A.N. all add to a German investment in Rumania that exceeds $50 million. Italy's Orlandi is building a $1,000,000 bakery in Rumania; Pepsi will soon be bottling in Rumania; the Japanese sell ships to Rumania in exchange for timber, which the Japanese then...
Police Cleanup. Germany's DEMAG steel company this year is sending out lithographs, some up to 150 years old, that depict 19th century ironmaking, and Bertelsmann, the Westphalian publishing house, will give hampers filled with Westphalian ham, pumpernickel and Steinhagen, a German gin. France's Banque Dupont will send a classic Eversharp desk set with two pens. Dujar-din, the cognac maker, is distributing an auto distress kit complete with blinking light. NK, Sweden's leading department store, sends out an LP record called "Music from Creative Sweden," while the Skandinaviska Bank distributes great straw plant baskets...