Word: demag
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...Says DEMAG: "The Americans pull out a blueprint, but we do a hand-drawn design specifically tailored to the customer's wishes." The U.S. also often falls down in the quantity and quality of its salesmen abroad. European and Japanese traders flood their markets with salesmen, make sure they are well-educated specialists with a solid knowledge of the language and the market. By contrast, the U.S. company often sends a man who does not even know the language, has so much ground to cover that he can answer queries only by mailing off a catalogue-printed in English...
Germany's DEMAG steel construction company recently won an order for a steel mill in Portugal because it offered a "complete, individualized package," while its U.S. competitors offered only a standard job, take it or leave...
...shares in a public sale of the state-owned Preussag mining and oil company. The government expects to sell more "People's Shares'" in a half dozen other major firms it owns, including Volkswagen. In private industry, more than 30% of the employees of the big DEMAG engineering firm own stock in their company...
...GERMAN ATOM DEALS are cooking. North American Aviation will join with Ruhr's giant Demag construction firm to form "Interatom"; each partner will put up $750,000 at first, and North American will ship reactors to West Germany, where Demag will assemble and sell them. Westinghouse will license Germany's Siemens, No. 2 electrical manufacturer in Europe, to build and sell reactors similar to one now generating power at Shippingport, Pa. Westinghouse has signed same deal with Belgian, Italian firms...
...Bayer's giant Leverkusen works now fill the drugstores of Southeast Asia. Three years after the French gave up Indo-China, half the cars in Laos are German-made; in an auto race in the Belgian Congo, Volkswagen took the first eight places. The heavy-machinery firm DEMAG has built the first steel works in Egypt, Korea, Burma and the Philippines, and others for France, South Africa, Brazil and India. DEMAG-built furnaces now turn out some 37 million tons of steel a year round the world−13% of the world's product. Krupp's technicians...