Word: demand
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Dates: during 1960-1969
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...nuclear might, a big power must be doubly cautious with its conventional weapons. For no one can be certain of the level of warfare that might earn a smaller belligerent some nuclear assistance from outside. And these days, even conventional arms are so devastating that they demand restraint...
Attitudes at home set more stringent limits as a rising number of Americans demand to know why they must commit their strength on distant frontiers. They see a diminishing threat to their security as world Communism splits into opposing camps. They relax as the U.S. dialogue with Russia mellows; they worry less about a Red China hobbled by internal dissension. By their insistent questions they force the Administration to search for a set of priorities, to think twice before it exercises U.S. power...
...European ideas." Stunned, Couve said to an aide: "Power-thirsty! Perhaps Herr Brandt had one glass too many." When De Gaulle heard the news, he was furious. Next morning he summoned Couve to the Elysée Palace, and Couve in turn summoned German Ambassador Manfred Klaiber to demand an explanation. The ambassador was in agony. He apologized profusely for the dispatch, which had been filed by a young German news agency reporter, but insisted that it had misquoted Brandt and distorted his words...
...white tornado could add much pace to the turnovers within the industry. Eager to cash in on the so-called "new creativity," new agencies have been springing up with all the speed and spiel-and sometimes the life-span-of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum," says Jack Roberts, 48, co-founder of Los Angeles' Carson-Roberts Inc. As a creative copywriter himself, Roberts is delighted with the revolution...
...worth of purified water, coolers, cups and allied equipment. About 40% of that business is concentrated in arid Southern California, partly because of the climate and partly because much of the local tap water, though safe enough to drink, would shrivel a mess sergeant's taste buds. The demand is spreading. Mountain Valley Water Co. distributes its green bottles of spring water from Hot Springs, Ark., to 40 states. And to cater to tastes brought home by tourists, President John G. Scott has added such familiar European mineral waters as Evian, Vichy-Célestins and Fiuggi...