Word: demand
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Dates: during 1980-1989
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What virtually ensures the continuation of discount fares is the law of supply and demand. In 1978, when the industry was deregulated, U.S. airline capacity amounted to 382 billion so-called seat miles, representing the total number of passenger spaces available multiplied by the total route mileage that could be flown. Today that capacity has reached 547 billion seat miles, a 43% increase. There are plenty of seats, in other words, to go around. Says Julius Maldutis, an airline analyst for Salomon Brothers investment firm: "The airlines are locked into a low-fare environment from which there is no return...
Canon's new system, by no means cheap, is initially aimed at professionals. The price tag for the SVS is $35,800, and Canon expects that in the first year demand will be limited to about 1,000 units. But Sony and competitors like Nikon and Kodak are developing similar equipment, and industry experts say an all-electronic system costing under $10,000 is five to ten years away. Says Eugene Glazer, a technology analyst at Dean Witter Reynolds: "Canon has developed a technology that will one day make conventional cameras obsolete...
...unexpected rise in the value of Liberty coins reflects a misjudgment on the part of Congress, dealers say. Two years ago, the lawmakers authorized the Treasury to mint 2 million commemorative gold coins honoring the Los Angeles Olympics, the first such special issue since 1932. Demand, however, was slack, possibly because collectors thought that additional Olympic coins might be issued every four years. Determined not to flood the market again, Congress this time ordered Treasury officials to mint only 500,000 of the gold coins for the Liberty series. But collectors, realizing that Miss Liberty's centennial is unique, drove...
...certainly ready, willing and able," declares Richard Brackeen, vice president for Martin Marietta's space launch systems division. His firm and its chief competitor, General Dynamics, have long experience in producing rockets for the Air Force and NASA and, with the unexpected new demand for such launchers, would like to reverse their role. They would rent Government launching facilities and use their own rockets to orbit commercial satellites. The potential benefit: providing competition that would force lower launch prices and, in turn, lure more private business...
...popular new Paris restaurant down the street from the bustling French Bourse, or stock exchange, diners play a different sort of market while they eat. The price of each item on the menu rises or falls by as much as 20% according to consumer demand. An IBM personal computer at the bar continuously recalculates the prices, and a printout from the machine provides steady commentary, like the bulletins on a stock ticker: "Relance de haddock" (Haddock on the rebound) or "Pieds de cochon en vif recul" (Pigs' feet dropping fast). The restaurant is a hit, explains one of the owners...