Word: demand
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Dates: during 1980-1989
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Anheuser-Busch is encouraged that during the test-marketing of Michelob Dry, word of mouth prompted a strong demand, particularly among women. Some of their capsule comments: "smoother," "very refreshing," "no beer aftertaste." The nation's other big brewers have adopted a wait-and-see attitude about dry beer, mindful that sales of Michelob's other brews (regular, light and dark) have recently fallen off. Ultimately, the fate of the new dries depends on the taste buds of the nation's 129 million beer drinkers, who can be both fickle and brand loyal all at once...
Like other OPEC pacts, the truce came after days of heated negotiations. And like other OPEC pacts, it may prove ephemeral. Iranian Oil Minister Gholamreza Aqazadeh broke a deadlock when he tentatively gave in to Iraqi Minister Isam Raheem al-Chalabi's demand for a quota equal to Iran's 2.6 million bbl. a day. To accommodate the 1 million bbl. increase in Iraq's quota, other OPEC members gave up a bit of their own allowances...
...Eastern had raised only some of its fares. Many airlines have consolidated their market share in recent years by buying smaller companies and aggressively cutting prices. Now, with air traffic up a surprising 8% last month over a year ago, the carriers are testing to see whether rising demand can withstand higher prices...
Flush with success and growing demand, the major carriers raise their most . popular discount fares. Business travelers took the first hit, but vacationers will suffer as well...
...former management consultant who helped broker the merger between American Motors Corp. and Renault, Hoagland reflects a view that seems to be sweeping the newspaper industry. Confronted by a long-term slump in circulation and intensifying competition with other media for advertising revenue, many newspaper executives are beginning to demand that editors join the management team rather than pit themselves against it. Editors, they say, can no longer afford to stay aloof from such down-and-dirty concerns as advertising, circulation, production and revenues. "The role of the newspaper editor today has changed," says Robert Giles, vice president and executive...