Word: demande
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...will affect everything from fertilizer to supermarket electricity bills - our industrial style of food production will end sooner or later. As the developing world grows richer, hundreds of millions of people will want to shift to the same calorie-heavy, protein-rich diet that has made Americans so unhealthy - demand for meat and poultry worldwide is set to rise 25% by 2015 - but the earth can no longer deliver. Unless Americans radically rethink the way they grow and consume food, they face a future of eroded farmland, hollowed-out countryside, scarier germs, higher health costs - and bland taste. Sustainable food...
...Worldwide, organic food - a sometimes slippery term but on the whole a practice more sustainable than conventional food - is worth more than $46 billion. That's still a small slice of the overall food pie, but it's growing, even in a global recession. "There is more pent-up demand for organic than there is production," says Bill Wolf, a co-founder of the organic-food consultancy Wolf DiMatteo and Associates. (Watch TIME's video "The New Frugality: The Organic Gardener...
...greater carbon footprint than fruit, vegetables and grain. The success of the overall operation demonstrates that sustainable food can work at an institutional scale bigger than an élite restaurant, a small market or a gourmet's kitchen - provided customers support it. "Ultimately it's going to be consumer demand that will cause change, not Washington," says Fedele Bauccio, Bon Appétit's co-founder. (See pictures of two farms in Nebraska...
...than 40% of Americans get them in any one year - never mind that flu kills some 36,000 of us annually. But this flu season is likely to be different. Thanks to the new H1N1/09 virus, to which almost none of us are immune, flu anxiety is high - and demand for the new vaccine should be too. Washington is now gearing up to respond, hoping to inoculate millions of Americans and blunt the severity of the first pandemic in four decades...
...Though the occasional nut job is taking JetBlue for a joyride, the airline's promotion will probably pay off. The company isn't disclosing the financial performance of the pass, except to say that demand has exceeded expectations, to the point that JetBlue shortened the deadline that flyers could purchase the pass by from Aug. 21 to Aug. 19. Industry analysts expect healthy results. "It should generate a fair amount of revenue," says airline consultant Robert Mann, "and lots of goodwill for JetBlue." (See 50 essential travel tips...