Word: demanding
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Dates: during 1930-1939
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...physics were added to the list; leaving chemistry as the only department with a large number of concentrators that still retains the older methods, and its work is done so much in laboratories that its position is peculiar. The only change in the system has come from a demand by the students themselves. There has been no desire on the part of the University to abandon teaching or examination in courses by copying the practice at Oxford and Cambridge of leaving instruction wholly to the tutor, as that would have seemed ill-adapted to the habits of the College...
That policy has at its foundation the American demand for team play. Sports for individuals are enjoying a rise in popularity, but the College man's emphasis is still overwhelming upon group athletics. And it is demonstrable that such activity, if it is to attract men and hold their interest, must be under the direction of able, trained coaches. Certainly that policy has been adhered to by Harvard for many years, and its success argues forcibly for continuation. To effect such drastic economies as an immediate balancing of the budget probably necessitates, would, bring about two results fatal to that...
...fantastically bad makes the industry hopeful for 1933. Motor cars are not eternal. Indeed their average longevity is pretty well plotted as just a little more than seven years. If you divide by seven the number of cars which are on the road, you have an average minimum "replacement" demand. The question then becomes: how many cars will the U. S. keep on the road? And that becomes a question of the American Standard of Living-the automobile being a simple statistical symbol...
...that figure lies plenty of hope for the industry, which confidently expects that the A. S. of L. will not retreat much below the 20,000,000 figure. For it means a replacement demand of nearly 3,000,000 cars a year. Counting the replacement "arrears" of the last three years, 1933 could be a 5,500,000, car year simply for the U. S. market. Of course no one expects any such bonanza. But the figure illustrates what a huge backlog of replacement is piling up-provided the A. S. of L. holds to null cars...
...year ago the gloomiest predictions were that if the bottom fell from all business, the automobile industry would reach a bottom 1,820,000 cars. That bottom was escaped by a hair. Between that bottom and an average replacement demand of 2,800,000 cars lies the difference between a market in which all companies stand to lose money and one in which most of them could be run profitably...