Word: demanding
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Dates: during 1960-1969
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...There may also be a purely spontaneous swing back to discretion and suggestion. "Writers and film makers," predicts Arthur Koestler, "will discover again that pubic hair is less poetic than Gretchen's braids." It is possible, too, that a decline in the work ethic or a weakening of demand for material goods may disrupt the foundation of a hedonist civilization-the economy...
...Marcuse calls "the absolute refusal." Eventually, the nation may find civil service bureaucrats ignoring policy decisions they disagree with; reporters and editors may seek veto power over editorial decisions, as has happened in Europe; factory workers will reject the monotony of the assembly line. Employees at all levels will demand that corporate goals mesh with their personal goals, and socially irresponsible companies will not be able to attract talent. "People will have to be recognized as individuals," says French Futurist Bertrand de Jouvenel. "You have to acknowledge man as a human being. If you forget this, you lose everything...
...additive explosion was triggered by three unrelated developments. First came the growth of a food-processing and -packaging industry that involved shipping foodstuffs thousands of miles and storing them for months. That was followed by a growing demand for health-promoting, and especially nonfattening foods. Then came the popularity of prefabricated, quick-service dishes and meals such as TV dinners. In assembling their products, manufacturers and processors have relied in some cases on nature's chemicals; in others, they have synthesized a chemically identical version of a natural product; in yet others, they have turned to new products unknown...
...Harvard, University Hall was seized for the fourth time this year. Two weeks ago, members of the Organization for Black Unity partially occupied the administration building to dramatize their demand that 20% of the construction workers on future Harvard buildings be drawn from black and other "third world" groups. Last week Harvard officials cited the fact that the nonwhite population of Cambridge is less than 10%, and called the 20% proposal "gross and seemingly illegal discrimination." Next day black students responded by preventing workers from entering a Harvard construction site, taking over the faculty club and seizing University Hall...
...Federal Reserve tinkers constantly with the money stock, much to the distaste of Friedman, who advocates a policy of moderate, steady expansion. For example, the board expands the supply during periods of peak demand, as it did to an extreme degree to help the Treasury finance its huge deficit in fiscal 1968. Through the same kind of maneuvering, the board tries to smooth the ups and downs of the business cycle. Friedman