Word: demanding
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Dates: during 1990-1999
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...fashion," says Gordon Shank, president of Levi Strauss, the Americas. "Levi's strength is that it is never the most fashionable but the most relevant." But that has cost the company. Levi Strauss's U.S. sales last year hit $4.3 billion, but fierce competition and a leveling off of demand forced it to announce last week a round of belt-tightening measures. The company will close 11 factories in four states and lay off 34% of its North American workforce. Levi's, which has nurtured a culture of progressive corporate responsibility, cushioned the bad news with a $200 million severance...
...into human pincushions, acupuncture is surprisingly popular these days. America's growing interest in alternative medicine and the quasi endorsement of the Food and Drug Administration (which last year took acupuncture's extra-fine needles off its list of "experimental" medical devices) have helped create a sharp spike in demand for the prickly procedure. About a million Americans spend $500 million a year on acupuncture for complaints ranging from gallstones to migraines to low-back pain; today even dogs and horses are trotting off to see their acupuncturists...
...extremely powerful tool with enormous potential to improve the quality of storytelling through movies, but it also puts an increased burden on the storytelling itself. Very soon, if not already, audiences will demand that the effects be supported by characters, plots and situations that they care about. This is why the Star Wars Trilogy has maintained such constant and long-lived popularity. Unlike GGI, the then ground-breaking, now obsolete, special effects did not free the filmmakers from craftily having to introduce, present, disguise and surround the illusions they created. As a result, the battle sequences in Star Wars abound...
...have all become accustomed to swiping people into our dormitories without questioning their affiliation with Harvard. Because students frequently need access to houses other than their own and because it is awkward to demand identification of strangers who may look like fellow students, we assume that anyone who asks us for entrance is a student or someone affiliated with the University. If key card access were universal, we would know that anyone who needed our help to enter into a house was not a student. We would thus be more willing to question a visitor's motives when...
...incredibly cheap. Sure enough, by 9:40, even as the market was "looking" down 200, Pepsi was up. We traders, herd animals by instinct, take heart when we see a big capper like Pepsi rallying, and we pull our sell orders. Boom, there goes the supply, and nothing begets demand like no supply...