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Part of your book talks about the depiction of mad scientists in Hollywood films. Do you think film and television producers can realistically portray scientists considering they have to sometimes use stereotypes or exaggeration to get people to watch what they produce? I don't think that we can demand incredibly high levels of fidelity to what scientists actually do. What I think we can shoot for is positive role-model figures who are scientists. What really leaves audiences with a positive outlook on the scientific world is if the smart character is actually heroic for being smart...

Author: /time Magazine | Title: How to Make Science Sexier | 7/27/2009 | See Source »

...tough - and holding market share can be even tougher. After setting the pace in netbooks, Asustek has since been losing sales as much larger rivals, including Acer, have muscled in. The company posted its first quarterly loss in the last three months of 2008 after misjudging demand during the recession. "That was a lesson learned," says Asus chairman Jonney Shih, who is adjusting by shrinking the company's product line. Says HTC's Chou: "You're competing with giants like Apple and Nokia. You must really have something special...

Author: /time Magazine | Title: The Name Game | 7/27/2009 | See Source »

...ever passes the Senate, would aim for between 12 and 15 percent renewable energy by 2020. If other countries follow through with already-existing commitments, in 2020 we'll be well behind all of Europe, Japan, and China in installed renewable energy (as a percentage of our total energy demand). The company I'm working for, like many solar photovoltaic companies, has relied on sales in Germany and, until the market collapsed, Spain. It is thought that the Chinese market for photovoltaic panels could grow tenfold...

Author: By Clay A. Dumas | Title: Falling Behind | 7/27/2009 | See Source »

...Friday's violence occurred as prospects for China's steel industry are turning around. The government's $586 billion stimulus package has set off a massive infrastructure-building spree, creating a huge demand for steel. In June crude-steel production hit nearly 50 million tons - 6% higher than in the previous year, according to the World Steel Association, and close to an all-time high. "Demand has just exploded in the first half of this year as a result of the government's stimulus package and bank lending," says Jim Lennon, a Macquarie Bank analyst. "Steel demand is massive...

Author: /time Magazine | Title: How China's Steel Boom Turned Deadly | 7/27/2009 | See Source »

...that massive demand offers only a temporary respite for Chinese policymakers. Over the past decade, China has rapidly built new steel mills, and in 2002 it became the world's largest producer of the commodity. Now Chinese officials say the country has more production capability than markets at home and abroad can support. In February, Luo Bingsheng, secretary general of the China Iron and Steel Association, said China's steel-production capacity exceeded the 2008 domestic demand of 500 million tons by 160 million tons. China's State Council has called for a consolidation of the industry in order...

Author: /time Magazine | Title: How China's Steel Boom Turned Deadly | 7/27/2009 | See Source »

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