Word: demanding
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...Genotek's main customers are medical researchers, Big Pharma companies developing drugs that can be tailored to individuals, and researchers involved in large genetic studies. Chaim Birnboim, a research scientist and med-school professor who developed Oragene, knew there was demand for a simple, noninvasive DNA-collection method, "and I thought, I can do that." The trick was discovering that saliva was a rich source of DNA that could be easily stabilized. The product could have important implications for law enforcement, forensic sciences and the military. Individuals may even want an Oragene kit to preserve a bit of a loved...
...apply for a driver's license, say--but the applicant saved 10 times that amount by reducing the number of visits to a government office in an often distant regional center. The system worked well at first. "But we discovered that there was a lot of pent-up demand and that after some time that demand went right down," says Mishra...
...carefully maps where the grapes--pinot noir, pinot meunier and chardonnay--can be grown. The Institut National de l'Origine et de la Qualité (INAO) determines exactly how much the winegrowers can produce--this year's harvest is expected to bring in 400 million bottles. With a steadily increasing demand, winemakers have asked French regulators to commit what would once have been considered heresy: to redefine or even expand the boundaries of Champagne. The beverage, after all, gets some of its character from its chalky terroir and rough climate. Yet the Syndicat Général des Vignerons de la Champagne...
...April 1980, oil prices went stratospheric, peaking at about $100 a barrel, adjusted for inflation. Some of the causes might sound familiar. Constantly rising demand. Political crises in Iran and Iraq. Uncertainty about the extent of future reserves. And, of course, the edgy enthusiasm of commodities buyers, whose fears drive up the price...
...generation later, we've returned to the grim neighborhood of $100 oil, having arrived down the same path. Demand is up more than 60% worldwide since the early 1980s, as China and India lead a wave of nations roaring into modernity. Iraq is a shambles, Iran a menace. Leading oil companies in the U.S. and Europe are gloomy about their ability to open up sufficient sources of oil to meet the demand. This cauldron of uncertainty is helping push the dollar down and energy prices...