Word: demanding
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...overestimate the challenges posed by ad skipping. At least 6.4 million households now have digital video recorders (DVRs) like TiVo. Cable and satellite providers are pushing the technology hard-40% of households are expected to have DVRs by 2009-while the cable guys are also pitching video on demand (VOD), another technology consumers use to watch content on their own schedule. "VOD is the ultimate worry for us," says Jon Mandel, chairman of the ad-buying firm MediaCom US. "If 25% of people watch TV totally randomly, it becomes much harder to buy, sell and target...
...predicting the demise of network television, which brought in an estimated $16.5 billion in advertising last season. As ABC demonstrated, it takes only a few hits like Desperate Housewives to orchestrate a rebound. But network execs are already dreaming up ways to resell content on platforms like video on demand, cell phones and the Internet. "You gotta figure out a way to make money," says Alan Wurtzel, president of media development for NBC Universal. "We know the consumer is changing and expectations are changing." Question is, will the networks change fast enough too? -With reporting by Jeanne McDowell/Los Angeles
More than anything else, Zielinski is looking for practice, not theory, and the West Point faculty is changing to meet that demand. If the typical college professor floats somewhere high above the real world, at West Point instructors are expected to bring the real world with them--not just in private but in public as well. In Iraq, generals admit that the captains and lieutenants often know more about how to combat the insurgency than they do. It is, they say, a platoon leader...
...were Capp, I would be embarrassed to serve under these circumstances. I would resign and demand that a campus-wide election be held in the fall to elect a replacement vice president. This is the only way to ensure that the UC maintains the legitimacy that it has built up over years of service to the student body after this anti-democratic coup...
...like, ‘Here we go. Maybe we’ll go ahead, or not.’ There was a lack of intensity, and I think it’s too easy to say exams are here and stuff like that…I really wanted to demand better effort today. Didn?...