Word: demandingly
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Dates: during 1940-1949
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...same, he read his Bible carefully and decided that "the attitude of Jesus was strict and uncompromising. He would not accept the position of being Lord of half my life-He wanted it all . . . I argued and tried to think of some way to get around this demand, but whichever way I turned, there He was . . . At long last I concluded that there would be no peace of mind for me unless I yielded to Him without reservation...
...other hand, the huge U.S. oil industry, which had thought last spring that the boom was over, changed its mind. The vast production of new cars, diesel engines, oil heaters, etc. had swelled oil demand so much that the U.S. Bureau of Mines forecast greater demand this year than last. The bright outlook caused oil shares to pace the recent stock market upswing. The market got a new lift this week from the prospect of a settlement of the steel wage dispute (see NATIONAL AFFAIRS). In the first day's trading, steel shares gained as much as a point...
...living standard of the ad-smiths improved rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button...
...supply the huge demand made by the advertisers on America's vast reservoir of beauty, the highly specialized and erratic model business has materialized. An appendage of advertising, model agencies combine the ethics of theatrical agents with the esthetics of bathing beauty judges...
...precisely the desire for a bigger & richer life, for more and better things (constantly stimulated by advertising), that created the demand for-and sold-the goods which made American men & women better housed, better clothed, better groomed and better-looking than any on earth. American business civilization-leaving aside the poets and the painters-has not put its cult of beauty and its belief in progress into formal philosophies. Yet in a sense, it is writing a statement to posterity into the glossy pages and towering lights of its advertising...