Word: demands
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Dates: during 2000-2009
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...Using the industry metric, which estimates that about three-quarters of current sales are replacement vehicles, demand will push past 13 million cars by 2012. O.K., so assume that some people will drive less, run their cars into the ground or - gulp - give up driving. You still don't lose much. What's known in the industry as "density" - the ratio of vehicles to drivers - continues to increase...
...advancing at a clip of 1% per year. But more important, the baby-boom echo is getting its wheels. Between immigration and the offspring of boomers now asking for the car keys, at least 2 million new drivers are entering the market every year. That invariably adds to demand...
...Lastly, the auto demand curve is a leading indicator out of a recession. Any GDP growth will correlate directly with auto sales - until growth reaches 4%. At that point, sales growth then turbocharges to about 7%, if the past is any measure. Analysts insist that when you combine the replacement demand, scrappage rates, demographic changes and an economic recovery, there's a case to be made that North American demand will approach 16 million units within five years. "We haven't seen this kind of positive force in replacement demand for this amount for a while," says the auto economist...
...area where there is the largest division among the nations is clearly in the amount of GDP that should be thrown into stimulus measures to create jobs, support financial firms, and build consumer demand. The US is the radical on the issue saying that its Treasury is "all in" and will raise whatever money is necessary to fix its economy and reverse job losses. Nations like Germany and France think the approach is irresponsible, and they may not have the credit ratings and access to global capital that the US does, which makes the disagreement academic...
...eventual recovery, one of the main reasons to cut working hours and not jobs is that it reduces costs at the same time as preserving the talent base. But cutting hours also adds to the bigger macroeconomic problem currently hammering the world economy: lack of demand. Pay cuts eat into consumer spending, which in turn amounts to more bad news for a world economy in need of stimulus. "If you go too far, you'll just aggravate the demand crisis," says Torres...