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...Demand does have standards, however. Every article requires at least one source (no Wikipedia allowed), and would-be writers are required to submit a résumé and writing samples, and the company says the approval rate is less than 50%. I'm a journalism-school graduate with a full-time job at a magazine (the one you're reading right now); I got in, but a friend with less journalism experience...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...with a terse note to check my sourcing. When I strayed too far from an assignment's parameters, I was asked for a rewrite. All told, 40% of the 20 or so articles I submitted required some additional work before they got posted. My deliberate haste and sloppiness with Demand stories have led copy editors to give me, on a five-point scale, a pretty crummy 3.5 for grammar and 3.7 for research. If my scores dip too low, Demand will banish me from the system. (See 25 websites you can't live without...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...fault its product, you're missing the point, says co-founder Shawn Colo. "It doesn't pay to do journalism," he says. He's right. Sending writers to Haiti, for example, would defy the company's No. 1 rule: Every piece has to be profitable. That's why Demand's algorithm favors quick explainer pieces like "How to Remove Dents in a Hair Dryer." (See 10 perfect jobs for the recession - and after...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...much as Demand execs say they don't want to do journalism, they think they can offer it some help. The company envisions its how-tos running alongside stories in more traditional media, sharing revenue and reducing the need for news outlets to produce certain types of service-oriented content. "We're not saying we're going to save traditional media. That's arrogant," Rosenblatt says. "But we're definitely not going to kill...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...same applies to all the cogs like me in Demand's ever whirring machine. After Google helped me track down an article that claims people near a small city in Kenya see the giraffe as a divine omen of good luck (close enough), which I used as a source for my piece, I am ready to tackle my next assignment: home remedies to remove cat urine from parquet floors. Florid prose it may not be, but according to Demand, it's what you want to read...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

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