Word: demel
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...Herbert Demel wistfully recalls his first car--a slate-gray Alfa Sud that got him obsessed with engines and racing. His parents tried to break the spell by dispatching him to a race track outside Vienna to do lube jobs for three months. The move backfired. "I loved it," says Demel, 48. Today he doesn't just mess around with cars. He's about to transform how they are made...
This month Demel takes over as head of Magna Steyr (2001 sales: $1.5 billion), the Graz-based subsidiary of Canada's car-parts giant Magna International. His return to Austria--after 12 years in Germany and Brazil with Volkswagen--comes at a critical time for Magna Steyr, whose parent company hopes to spin it off next year. But Demel's move could be a watershed for the auto industry. As major carmakers sell more specialty cars, such as convertibles and four-wheel-drives, they are contracting out more of their manufacturing--even design and assembly--to suppliers like Magna Steyr...
Proksch, 56, the owner of Demel, the famous Vienna pastry shop, had been accused of engineering a bold scheme in which he loaded the 12,000-ton Panama- registered Lucona with scrap metal, insured the cargo for $18.5 million as "nuclear processing equipment," then had the ship blown up after it set sail from Italy. Six people died when the vessel sank off the Maldive Islands in January...
Everything about mid-19th century Vienna was larger than life, from the caloric content of the pastries at Demel to the Emperor Franz Josef's mustaches. For its new Die Fledermaus, televised by PBS on New Year's Eve, the Metropolitan Opera has constructed outsize rooms in Johann Strauss's idealized waltzing city with such vivid realism that they could be sold today as luxury condominiums. Eisenstein's residence comes equipped with a spacious sun porch; Prince Orlofsky's pleasure palace boasts both a grand foyer and a palm-court refectory that make Maxim's look understated. When it comes...
...Viennese tried to act with aplomb, but there was considerable excitement at their city's being once again the center of world diplomacy. In the window of the world-famous Demel pastry shop, life-size likenesses of Carter and Brezhnev, made of papier-mache and marzipan, sat playing chess with marzipan missiles...