Word: demisch
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Dates: during 1990-1999
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Impressive as all that is, some critics doubt that the transformation alone will have much impact on Boeing's bottom line. Wolfgang Demisch, a managing director of the investment firm BT Alex. Brown, calls Boeing "hugely overstaffed" and ridicules its price war with Airbus. "The commercial-aircraft industry should be enormously profitable because it is a fortress franchise," Demisch says. He argues that with just two manufacturers selling to about 450 airlines, "I see no reason at all why prices [of planes] are as bad as they are. Neither competitor has any real notion of price discipline...