Word: demo
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...hope that something strikes large in the company," he says. Perhaps it will be Pressler. MobiTV outsourced the design of a demo it needed for a consumer-electronics show, and over two months the Manhattan-based firm that got the job produced many designs. But one that Pressler did for another product beat them all. "That was my shining moment thus far," he says...
...Back in 2007, Plastic Logic hasn't yet unveiled its portable reader, due on the U.S. market for the 2008 holiday season. But Jones and his demo room give good clues of what it looks like. Flexible enough that you don't need to worry about dropping it, firm enough to hold in one hand and roughly the area of a sheet of paper, the reader could be built to hold, say, a gigabyte of data. That's space enough for 1,000 standard-length books - or the text of the complete Encyclopaedia Britannica three times over, with room...
...Myspace—it’s the future,” says Guster drummer Brian Rosenworcel. It’s a strange prospect for a band whose past consisted of selling demo tapes out of guitar cases during sidewalk performances in Harvard Square. Fourteen years since Guster’s inception, Rosenworcel and bandmates Ryan Miller, Adam Gardner, and Joe Pisapia are still making music. They’ve lost the demos and gone digital, trading sidewalks for stadiums as the music industry has forced them to evolve. In an effort to thank the fans that saw them through...
...season replacement in 2005 has turned into a monster hit for ABC with a fiercely devoted following, the majority of whom are women. Last season Grey's was the highest-rated 10 p.m. show on any network and the second-highest-rated drama among the coveted 18-to-49 demo, second only to Lost. McDreamy's picture is plastered on school lockers, cell phones, screen savers and even cubicle walls. "There aren't many characters like him on TV," says Robert Thompson, professor of television and popular culture at Syracuse University. "He's not only a Prince Charming...
...Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate a car bomb outside a crowded caf. But the car, a VW Polo, is too sturdy--it contains the blast, killing the terrorist but saving the caf. Shot on a shoestring budget, the clip is shocking, tasteless, stunningly effective--and totally unauthorized. When...