Word: demo
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...Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope. On trial at the company's headquarters: a billboard that changes ads depending on the gender of the person standing in front of it. Davies says the demo gets it right 95% of the time. The billboard as a medium is changing rapidly too, as outdoor agencies transform static boards into digital light-emitting-diode (led) or liquid-crystal-display (lcd) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages, depending...
...viral video probably began with the infamous Dancing Baby, which surfaced in 1996. A strangely compelling animation of a diapered infant getting its tiny groove on, the Dancing Baby was born as a software demo, but people started sending it to one another as an e-mail attachment. Until the Baby came along, nobody realized that that kind of spontaneous In box--to--In box sharing, following the and-they'll-tell-two-friends model, could ever add up to much, let alone scale to the level of a mass medium. "It wasn't as though a marketing firm attempted...
...company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope. On trial at the company's headquarters: a billboard that changes ads depending on the gender of the viewer. Davies says the demo, which takes a superficial body scan to tell male from female, gets it right 95% of the time...
Confidence is a requirement of someone who works with flame, but Batali sometimes slips into an overconfident caricature, the boor at the center of the room. Later that night he will tell Lagasse about a poorly attended cooking demo he did at last year's housewares show for a distracted crowd. It had been a running joke this weekend that few people had come last year, but now Batali let loose: "I'm like, 'Do you know how much people in New York would pay to f______ stand where you're standing?'" Batali was giggling, and everyone doubled over...
...last one, Darcie. It's f______ hedonism.'" Batali's greatest gift may not be his ability to figure out a winning new way with a scallop but rather his understanding of how to use his image. Batali constantly projects a sense of capering, slightly naughty joy: at a cooking demo, he rolls up stuffed-eggplant slices and then pretends to lick them like the wrapper around a joint. "Just like we did in the '70s," he says, and the audience cheers. Sometimes he takes the act too far. In Heat Buford quotes a liquored Batali asking one of his waitresses...