Word: demo
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...overcommercialized." Above all, producers and advertisers agree, placements need to be "organic"; an out-of-place product or overly enthusiastic shill (remember Colby gushing over the Pontiac Aztek's capacious luxury) breaks the spell. But organic is in the eye of the beholder. Slagle says PVI recently made a demo with a rerun of Bewitched, adding a box of SnackWell's cookies in the 1960s kitchen of Samantha and Darrin's nosy neighbors, the Kravitzes. "It absolutely fit in," he marvels. "They would be the sort of people who would eat SnackWell's." Samantha will always be in her time...
...Fallon, who was unimpressed by their early demo tapes, says it was the vigor of the band that attracted...
...into perspective by offering me an example of how it will simplify our lives. Imagine, they say, that it's Saturday afternoon and you're feeling hungry. So you pull out that webpad and go to Whirlpool's website (the company providing all the appliances in Cisco's demo kitchen) and look for a list of recipes. Click on the one you like, and you get a rundown of the ingredients required. As you have a "smart" fridge that includes a bar-code reader and can therefore tell what's in the cartons inside, you can check - still online, without...
...project involving 50 families in Ballerup, a sleepy little Danish town not far from Copenhagen. Here, E2Home, a joint venture of mobile-phone maker Ericsson and appliances giant Electrolux, has equipped each family with Electrolux's much-publicized Screenfridge, an appliance I saw last fall at another demo home, in Ericsson's Stockholm compound. The engineers there thought it was the coolest thing in the world - a fridge with a full-fledged computer built into its door, with a large screen and an Internet connection. I recall being very skeptical. Who surfs the Net from the kitchen, for crying...
...their home's snazzy features when guests drop by than when they are on their own - which gets at another downside of living in a futuristic home. "Since the official launch, we've spent every weekend entertaining," Raymond says with a sigh. "I'm tired of showing the demo...