Word: democratic
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Dates: during 1980-1989
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...controversy seems headed for a congressional showdown. California Democrat Douglas Bosco is pushing a House bill, with 39 co-sponsors, to void the FDA's approval of irradiation for pork, fruits and vegetables. The industry's supporters, however, are convinced that they will prevail. Says Physicist Welt: "It took 50 years for canned food to be accepted by your grandmother. It took frozen food 20 years to be accepted by your mother. It will take the housewives of today five years to accept irradiated food...
...Oklahoma Democrat Jim Jones, campaigning for the Senate against Incumbent Republican Don Nickles, has discovered that less can be more. In his TV spots, the balding Jones tells voters, "I'll have more time each day to work on Oklahoma's problems because I won't need one of these." Grinning broadly, he raises a whirring -- and superfluous -- hair dryer to his head. The implication? That Nickles, thickly thatched and Hollywood handsome, is just another pretty face...
...with a punch line. Candidates are taking to the airwaves with props and gimmicks to get their messages, and their names, across to a frequently indifferent public. In person and on television, New York's little-known Republican gubernatorial candidate Andrew O'Rourke is using a cardboard cutout of Democratic Governor Mario Cuomo to deride his popular opponent as "one-dimensional." South Dakota Congressman Tom Daschle, a populist Democrat hoping to unseat incumbent Senator James Abdnor, juxtaposes shots of long, gleaming limousines purring around Washington with , pictures of his own 1971 Pontiac wearily chugging toward the Senate Office Building...
...state's dairy-farming community by going directly to the source. The commercial shows the Senator, accompanied by two farmers, pasting Leahy bumper stickers on the sides of some contented cows. To make the point that Illinois Republican Governor James Thompson has broken a number of promises, Democrat Adlai Stevenson III, not normally known as a barrel of laughs, has been showcasing an ad that features a pair of legs doing a soft- shoe. The voice-over: "When it comes to song and dance, nobody's better than Jim Thompson...
...resulting blend of politics and commercial advertising techniques can sometimes be startling. Democratic Senate Hopeful Wyche Fowler of Georgia satirizes the American Express commercials by strolling through a rack of clothes asking "Do you know me? I'm Congressman Wyche Fowler, and I think you are paying too much interest on bank credit cards." California's Republican Senate candidate Ed Zschau piggybacks on the popularity of Bartles & Jaymes cooler commercials by featuring two good ol' boys sitting on a front porch musing about the number of floor votes missed by Incumbent Democrat Alan Cranston. "Three hundred forty-seven of them...