Word: demos
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Dates: during 2000-2009
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...will do all right. He's a serious fan, an Iron City native who probably knows more about the Steelers than Terry Bradshaw, and has the poise and wit to make predecessor Boomer Esiason seem like, well, Boomer Esiason. Plus, he's a natural for the prized college-male demo...
...were dumped on a desert island with few supplies and 15 contentious comrades, a few questions would present themselves. Are you a people person? Would you eat rats? Could you start a fire with your eyeglasses? But the ultimate question would be, Are you in the demo...
...demo, or demographic, is the elite consumer group, 18 to 49 years old--or better, 18 to 34--that advertisers pay most to reach. (The oft-disputed reasoning is that older people have set spending habits and, because they watch more TV than young'uns, are better reached with ads on cheaper programs.) Last week CBS's gross, engrossing adventure game show Survivor (Wednesdays, 8 p.m. E.T.) was a phenom for many reasons: it had America buzzing, and it took a piece out of ABC's hit Who Wants to Be a Millionaire. But, above all, it showed that...
...Tiga will vote to remove members until the last one wins a million bucks. What makes this fascinatingly different from MTV's The Real World--besides the vermin and the cash--is that although Survivor cast all ages, only three of the 16 were outside the 18-to-49 demo. It was like a dotcom company: the seniors were demographic and cultural outsiders. As the hotties showed off their abs and pierced nipples, ex-Navy SEAL Rudy Boesch, 72, groused about the kids who wouldn't accept military discipline. "I've got to fit in, not them," he admitted. "There...
...North House wins the contest, they will receive $10,000 in cash, a feature article in Rolling Stone and most importantly, a record demo deal. The winner is set up with a studio and a producer, who will help create a professional demo to submit to record labels. Already the final four will play at the Fillmore Theater, and “anybody who’s anybody has played there at some point,” says Bennett. “Anybody” such as Jimi Hendrix, the Grateful Dead, the Allman Brothers and Oasis. The show will...