Word: demos
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Dates: during 2000-2009
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...Sports like BMX are the future of the Games, to the chagrin of some traditionalists. The Olympics are trying to get younger and hipper. Over the past decade, the Winter Olympics have cashed in on the action-sports craze captivating the young demo. With interest sparked by ESPN's surprisingly popular X-Games, snowboarders and freestyle skiers have snatched medals and, more important, ratings points. How mainstream have action sports become? Snowboarder Shaun "The Flying Tomato" White, poster boy of the '06 Torino Games, is now a pitchman for American Express...
...Records, a division of Sony, scoured Europe for clergymen with the chops to record a Latin Mass album. Word of mouth led them to the trio, who started singing together 35 years ago at a Belfast boarding school, and later performed at their seminary in Rome. After hearing a demo tape, Nick Raphael, the managing director of Epic in the U.K., raced to sign them. "Is any one of them a potential Elvis Presley or Frank Sinatra? Probably not," he says. "Do they have the potential to be one of the world's biggest musical acts because what they...
Enter Eddie Vedder. He was living in San Diego, fronting an all too fittingly named band called Bad Radio. A musician friend gave him a cassette marked simply stone gossard demos '91 and told him the guitarists on the tape were looking for a singer. Vedder listened to the tape, then went surfing. Lyrics came to him. "Son, she said/ Have I got a little story for you." Vedder rushed back to his apartment, wrote three songs and recorded himself singing the lyrics over the melodies. Vedder sent the demo tape back to Seattle, where bassist Ament listened...
...more people hear Pineda's truly stunning voice, the number of critics is likely to be drowned out by a roar of support. The number of rock stars discovered online could also skyrocket. "If you want to get discovered, you don't need a demo anymore," says Ayson. "Everyone's putting their stuff on YouTube now." And the mantra many of them are taking to heart is "Don't stop believing...
...more people hear Pineda's truly stunning voice, the number of critics is likely to be drowned out by a roar of support. And the number of online rock stars is sure to skyrocket. "If you want to get discovered, you don't need a demo anymore," says Ayson. "Everyone's putting their stuff on YouTube now." It's a reminder to all of us: don't stop believing...