Word: demos
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...Peninsula's rooftop pool. After he swam, Batali put away crab cake Benedict while constantly checking his Treo for messages and simultaneously answering my questions. Then he was off for two hours of negotiations with retailers to persuade them to place orders for his cookware. Next he did the demo, and afterward he signed autographs for about 250 fans. He also kept up a running banter that had continued all weekend...
...busy being a star that he's sloppy in the kitchen. To test the theory, back in Chicago I had sneaked into the prep area after Batali had left the crowd standing in applause. I found a cook named Kirsten West who had prepped the ingredients for the demo. "How's the soup?" I asked...
...keeping it hot at home. Whether in Detroit or Taipei, the company relies on grass-roots marketing. To explain how to "heel" skate on one rear wheel, the company cherry-picks a handful of cool kids, "like school athletes," in selected schools to join Team Heelys. These paid performers demo the shoes at malls, concerts and sporting events, and they also chat up Team Heelys wannabes on the Heelys website, generating cred and buzz...
...Gates was standing with his hands in his pockets, stomping his feet on the floor, staring at the image of the contents of an Outlook email inbox folder projected on the wall. But this was no temper tantrum about spam or inadvertently lost messages. Gates was trying out a demo that lets people do multi-limbed multitasking...
...Researcher A.J. Brush's team attracted attention for LINC, a demo of a digital calendar aimed at families who, what else, frantically multitask. Operated with a sleek stylus pen, LINC looks like and is as easy to use as a paper calendar that hangs on most kitchen walls, crammed with daily to-do lists and annotated with scribbled margin notes, asteriks and arrows. It's designed for use in the kitchen, but the data is downloadable to everyone?s cell phone as well as their work, school and home computers. The idea is to keep the entries legible while keeping...