Word: demoss
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Dates: during 1990-1999
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...about 50 times a day on CNN alone; print versions showed up in TIME and other magazines and on the walls of the A train Walters took to work. They were mysterious. They bore the name of no known ministry but merely the words Arthur S. DeMoss Foundation and an 800 number for ordering a free booklet. "I kept seeing it and seeing it," Walters says. "And one day I just thought, O.K., let me check it out." She did so, she acknowledged later when quizzed about the book's impact on her, partly because she had been feeling...
...indeed? Although the spots' frequency has been reduced for summer, the advertising database CMR reports that in the six months ending last March the DeMoss Foundation spent more than $27.8 million--a sum outpacing the media buy of a presidential campaign--on a saturation blitz that was most likely publicizing Power for Living. DeMoss ranks 73rd among U.S. foundations, and it's one of the most secretive. Journalists who call its Florida offices receive demurrals ("We're not a cult, but we can't say what we are," one was told) and a fax stating "The Foundation has a history...
...reinforce the shame and remind women of the options, antiabortion groups are undertaking a war of images. Last month the Arthur S. DeMoss Foundation, a Pennsylvania-based group that contributes to conservative causes, began an ad campaign on cable stations to promote the idea that adoption is the solution to unwanted pregnancies. Michael Bailey, an Indiana advertising-promotions executive, declared himself a congressional candidate in his district's Republican primary, largely in order to run a series of antiabortion ads on television. The 30-second spots graphically depict what he says are aborted fetuses; under federal regulations, local television stations...