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Word: demyanenko (lookup in dictionary) (lookup stats)
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...Alex Demyanenko, a television producer and food-truck devotee, says the presence of the truck can build a minisociety in minutes. "It's like a flash mob," he says. "When the truck arrives, people start coming out from every direction - and there's a community atmosphere. People meet other people. Everyone is there to share in the experience of that truck." Case adds that in a sprawling city like Los Angeles, where traffic is permanently gridlocked, being mobile means being able to cultivate a broader fan base. "It breaks down the urban fabric," she says. "We are neighborhood-specific...

Author: /time Magazine | Title: A Cool Way to Make Architecture Pay: Ice Cream! | 8/12/2009 | See Source »

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