Word: demzilla
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...smarter ways." The easiest people to talk to are those who want to listen, so a few years ago both parties started coaxing as much personal information as they could out of donors and party members. The Democrats gave their database of roughly 6 million people an awesome name: Demzilla. The Republicans' has less flash but more e-mail addresses (Mehlman puts the tally at 15 million) and Laura Crawford...
...base. "Intel and Yahoo! are introducing technology that will allow every DVR to record video from a website the way it records ESPN," says Rosenberg. He imagines a world in which Hillary Clinton would post a daily video message with an accompanying e-mail alert to the folks on Demzilla reminding them to set their TiVos. "So Hillary's now speaking to millions of people with no intermediary and no overhead." While managing Howard Dean's campaign, Joe Trippi used the 650,000 people who registered on Dean's website as the largest text-messaging network in the country...
...staring at a data gap. All they had was a few tens of thousands of e-mail addresses stored on a computer so obsolete its monitor was green. So they hired a small firm called Plus Three to build them a database of their very own, which they named Demzilla. Voter Vault and Demzilla currently hold about 165 million entries each...
...legally get their hands on. They start with voter-registration records, which are rich in priceless personal data like phone numbers, home addresses and birthdays. That info gets cross-referenced with census data plus records the parties keep: who worked or volunteered for them, who donated money. Names in Demzilla typically have 200 to 400 pieces of info attached to them...
...close eye on your candidate, because you can be sure he's keeping an eye on you--and on the competition. "The Democrats have typically not had a very good database," the G.O.P.'s Iverson sniffs. "We're very happy to take all the information they give out about Demzilla and absorb...
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