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Word: demzilla (lookup in dictionary) (lookup stats)
Dates: during 2004-2004
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Usage:

...staring at a data gap. All they had was a few tens of thousands of e-mail addresses stored on a computer so obsolete its monitor was green. So they hired a small firm called Plus Three to build them a database of their very own, which they named Demzilla. Voter Vault and Demzilla currently hold about 165 million entries each...

Author: /time Magazine | Title: Campaign '04: Technology: What Your Party Knows About You | 10/18/2004 | See Source »

...legally get their hands on. They start with voter-registration records, which are rich in priceless personal data like phone numbers, home addresses and birthdays. That info gets cross-referenced with census data plus records the parties keep: who worked or volunteered for them, who donated money. Names in Demzilla typically have 200 to 400 pieces of info attached to them...

Author: /time Magazine | Title: Campaign '04: Technology: What Your Party Knows About You | 10/18/2004 | See Source »

...close eye on your candidate, because you can be sure he's keeping an eye on you--and on the competition. "The Democrats have typically not had a very good database," the G.O.P.'s Iverson sniffs. "We're very happy to take all the information they give out about Demzilla and absorb...

Author: /time Magazine | Title: Campaign '04: Technology: What Your Party Knows About You | 10/18/2004 | See Source »

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