Word: denim
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Dates: during 1980-1989
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...relevant, no one would suspect that the David Geffen Co. is a show-business powerhouse. It functions in a homey, two-story structure tucked between Sunset Strip's office buildings and Beverly Hills' mansions. Its owner and chief executive, the boyish Geffen, 45, often dresses for work in blue denim, wears a two-day beard and avoids any restaurant that requires a tie. Yet in an industry dominated by such giants as MCA and Gulf & Western, the Geffen Co. has become a serious contender, a factory of hits. Started in 1981 with just three employees, it pulled in $26 million...
...Denim remains the common denominator in all kids' clothes. Whether it is Levi's that Charlotte High School Senior Krista Schwabacher describes as "too wide and too long and that hang down at the waist," or jeans worn-in and ripped through at the knee that are back in style at Virginia's West Potomac High School, denim crosses all social barriers. It is acceptable everywhere among kids, as long as it is not acid washed (a waning fad for bleaching out color) and as long as it is shaped into something baggy. "Kids won't wear tight jeans because...
...colors, hand-woven textures and fabric accented with tassels and trims. "Picture a sarape, or Mexican blanket," he says. "That's my theme." Already his vision has caught the eye of the fashion establishment. "If Karl Lagerfeld had designed those dresses," said Herrera after seeing Ramos' show-stopping stretch denim minidresses, "they would be the hit of the season...
...name Levi has long been to jeans what Xerox is to copiers and Scotch to tape. After all, Levi Strauss invented denim jeans, and the San Francisco business he founded in 1853 created an industry. Even during the designer-jean < craze, no-nonsense Levi held on to its spot as the top jeans manufacturer. The company now controls about 24% of a $6 billion annual market...
...practiced by Kawakubo or Miyake, but Lauren has seized on a national stereotype and sold it around the world as something classically American. "What I like about Ralph Lauren," says Lacroix, "is his traditional American side." When Lacroix works at his Patou atelier, he wears one of Lauren's denim jackets...