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Word: denim (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...popularity of the 501 comes as a welcome boost for Levi Strauss (1984 revenues: $2.5 billion), which suffered through the designer-jean craze and then a general slump in denim sales. Partly with help from Springsteen, the 501 has been riding a fashion U-turn back to the all-American look. Says Steve Yacker, manager of a Gap clothing store in Manhattan: "Designer jeans are out. The 501 has become a fashion statement...

Author: /time Magazine | Title: Clothing: Panting for Bruce's Jeans | 9/2/1985 | See Source »

...night and push the button and the roof opens up so you can see the stars," as . . . darlin'. A mother and daughter, real estate money, both completely spherical, describe the spring collection's piece de resistance, a long beaded white gown surmounted by a tailored denim topper, for $13,700, as darlin'. The customers do not often achieve the Galanos body. Ovoid or fireplug shapes are commoner, but a secret of these clothes is that they look darlin' on almost everyone...

Author: /time Magazine | Title: American Scene in Texas: Ostentation Meets Elegance | 5/13/1985 | See Source »

What are ruffian fashions? "It's undoubtedly clear that once students arrive at Harvard they appear handsome and well-dressed, but they soon disappear into the blue denim world of jeans," Epps says. "I would welcome banning that and return to the coat and tie rule at dinner...

Author: By Kristin A. Goss, | Title: Wear Thy Cloake, and Cut Thy Hair Go Ye Not to Harvard Square | 4/27/1985 | See Source »

...springs and wires of Hauptman's plot are so obvious that the set deserves some telegraph lines in the background. It seems as though the play was plotted first, with characters added as an afterthought. A case in point: Cherry Jones's first appearance as Jody Bobby's blue denim romantic obsession is very funny she's a biker's moll with a nuclear war phobia and a vearning for a little TECC. when sheappears next, she has undergone a complete metamore phosis from a lizzy devil-may-care funster to a kind but money-grubbing waitress. Thematically, Bobby offer...

Author: By Cvrus M. Sanat, | Title: Bust Town | 4/15/1985 | See Source »

...commercial expedient of working both sides of that same street. Thirty percent of Lee's line is now fashion jeans, which feature snappy colors and snazzy fabrics. Levi's, keeping its "older cohort" in mind, will turn out stuff specifically for them: not, as might be expected, denim editions of Roman soldier gear, but a line of shirts, sweaters and slacks designed by Perry Ellis. Brooke Shields is fronting her own line of sportswear and highlights a kind of prefab insouciance. With all this, however, tradition will not be forsaken. "People always come back to basics," insists Hervey...

Author: /time Magazine | Title: Fashions: Beyond the Blues Horizon | 8/20/1984 | See Source »

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