Word: denim
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...during the 1930s and '40s and launched a company called Natural Cotton Colours. Besides making the cotton into Natural jeans (retail price: about $27), Levi's is offering colored cotton shorts and jackets. Even the advertising attached to the jeans flogs the "natural" theme: it is printed on recycled denim. For the moment, Natural jeans are available in beige, brown and green, but Fox has her eye on the inevitable: a natural blue...
...everybody else -- by reaching the millions of American men who cannot afford his $1,875 suits and the women who can only admire his $1,800 dresses on department-store racks. In December the designer will market a line of casual clothes bearing an Armani Jeans label -- chambray shirts, denim jackets, linen blouses. Nothing fancy. More than three-quarters of the items will cost less than...
...Klein, "is a fantasy about a rock concert. You see the band onstage, backstage, after the show. The wild and crazy groupies. The people living in the motorcycle world. It's about excitement. Hot and sweaty rock 'n' rollers who wear nothing but jeans and skin. It's about denim. People love...
...about money. And troubled retailers and advertising executives love that. Women's Wear Daily reported that Klein plans to spend about $10 million on jeans advertising this year alone. Last week he staged his first all-jeans fashion show -- based on the supplement and featuring a fabric dubbed "dirty denim" -- in New York City. Magazine publishers, buffeted by an industry-wide decline of 10.4% in ad pages, are also heartened. Images from the supplement will be appearing as ads in various magazines for months to come...
FASHION Homespun denim is puttin' on the ritz...