Word: denim
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There was a period during the '60s and early '70s when snobbery of the classic sort seemed, superficially, at least, in some danger of disappearing into the denim egalitarianism of the time. It never could, of course. It just changed form; and the Revolution, while it lasted, enforced its own snobberies, its own political and even psychic pretensions. Today, snobbery is back in more familiar channels. A generation of high-gloss magazines (Connoisseur, Architectural Digest, House and Garden, for example) flourishes by telling Americans what the right look is. The American ideal of the Common Man seems...
...denim," he says. In those early years, the shapes had their traditional roots as well. Miyake made a housecoat, called a tanzen, into a hooded wool coat and turned striped cloth used to lead horses on ceremonial occasions into a jersey. He made tucked cotton jumpsuits so intricate that he evoked origami, the ancient art of paper folding, and he turned a farmer's backpack into a knit jacket. Says he: "I was trying to peel away to the limit of fashion...
...denim jacket over his pinstripe suit and tie, John Glenn Jr. sat behind the controls of his ivory and red, twin-engine Beechcraft, ready to take off for a regular weekend of campaigning. It was 7 o'clock on a recent Friday morning, and today the candidate would head for Ohio, then loop all the way back to the northern tip of Maine. Glenn does not like to start his days so early. He is a man of endless patience, but overscheduling Glenn, aides know well, is one of the very few things that cause his temper to blow...
...paper, written mostly in the first person, entirely without pretension and utterly without objectivity, by Windsor, who is something of a card. Windsor wears red Camel overalls and chain-chews Tums in between smoking Pall Malls, and the effect of his great heft is stunning: he looks like a denim- wrapped redwood that somebody potted in brogans. What is more, he has a tongue that could not be stilled if you placed it under a brick. "I always wanted me a paper," he was saying the other day, discarding a half-formed opinion that contemporary chickens have no personalities...
Blue-Jeans Giant Levi Strauss & Co. hoped to cap a decade of surging profits in 1980 by clothing the U.S. Olympic team for the Moscow Games. Not only did the American team pull out of the competition but the denim fad deflated at about the same time. The company's profits fell 43% in two years, to $126.6 million in 1982. Undeterred, Levi Strauss has won the job again and will be outfitting U.S. participants for their ceremonial appearances at the 1984 Los Angeles Games. The company will also provide uniforms for the staff and employees. All told, Levi...