Word: denim
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Will the "retro fashions" of the salons-most of which cost $2,000 and up -mean anything to ordinary clothes buyers? Certainly not to the faded-denim and corduroy set; and very little to devotees of sportswear, still the most popular look by far among U.S. women. The couturiers almost self-consciously shied away from anything resembling sportif, the lines that in the past have been most successfully "knocked off' by ready-to-wear imitators...
After the break, he walks on, sometimes clad in shining white denim, for a solo set of songs accompanied by his own acoustical guitar and ubiquitous harmonica. It is the most exciting part of the show. Dylan, his halo of curly hair limned by the iridescent hues of the stage lights, is greeted by thunderous cheers. After four or five of his early ballads, he is again joined by the Band for a crescendo of electrified folk-rock songs studded with powerful guitar riffs. From then on, the shouting seldom stops...
...finally walked out past the tables where they were selling Donna Fargo albums and booklets with pictures of Donna Fargo in denim jacket and checkered shirt leaning against a tree. I over heard a guy there saying Yes sir that O.B. is mighty fine and let me tell you he knows where...
...choose anything with cotton-it's sky-high." In Bar Harbor, Me., a manufacturer of sea bags says that he is going out of business because he cannot get any more duck cloth. In San Francisco, Levi Strauss & Co. has begun informally to ration jeans and other denim goods to clothing stores. Women's Wear Daily predicts that manufacturers of cotton denim will not be able to accept new customers for "at least a couple of years...
Jeans and denim skirts seem to have become a permanent part of many women's wardrobes, but the pure proletarian look is quickly receding. The new, rather reactionary yen is to set off casual clothes with touches of camp or swank. Result: a growing trend toward offbeat tops as snazzy, jazzy, individualistic mates for the denims. During the summer this took the form of T shirts with silk-screen designs (Marilyn Monroe pinups, for example), funny messages ("Keep on Truckin' ") or advertising slogans ("Try it, you'll like it"). For fall and winter the fad is expanding...