Word: denimed
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Dates: during 2000-2009
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Most contestants opted for nontraditional formal-wear—Workman, clothed in denim shorts and a large black wig, was escorted down the aisle by a gorilla. Lowe chose to cavort down the steps in a glamorous drag costume, and McCambridge soared to the stage dressed as the Winthrop Superhero Mr. Incredible...
...Saturday afternoon, scores of females, umbrellas in hand, paraded over slushy cobblestone and braved the wintry mix to line up for a chance to shop at Kappa Alpha Theta’s first ever Charity Denim sale...
Theta colloborated with the national company Charity Denim to orchestrate the event. Company representatives arrived at 9 a.m. with nearly 800 pairs of jeans to be sold at a 40 to 60 percent discount. The jeans, which normally go for $140-$180, are purchased at close-out designer sales and then resold for $70-$85, and 10 percent of the profits go towards the sorority’s national charitable organization of choice...
According to Steven F. Price, President of Charity Denim, Blue Cult jeans, along with Citizens, were the most popular. Price, who co-founded the company last spring, said he could not have been happier with the sale. He had been in the denim business for about three-and-a-half years before starting Charity Denim, and he believes that the company is a logical conception because “sororities tend to be conscious about their clothes and are also very involved in philanthropy...
With the average sorority denim sale raising about $1,500 for charity, Kappa Alpha Theta’s sales were impressive—raising a total of $1,900. Jessica A. Gonzalez ’06, vice president of external relations for Kappa Alpha Theta, said that they will probably hold a denim event again in the future...