Word: denimed
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Dates: during 2000-2009
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MOSCOW Hedi Slimane's destroyed-denim jeans for Dior Homme ($750), left, is selling out at the Dior store. A representative says this edgy look, new to Moscow, is popular with the fashion-forward crowd...
...York. And along the way she discovered her talent for creating distinctive and original accessories. She moved on to become senior designer for accessories at Calvin Klein and then joined Marc Jacobs. The Gap recruited her in 2002, and she immediately made a splash with her leather, denim and corduroy handbags. ''Gap is such an iconic brand, and it means so much to so many people,'' says Hill, explaining her move from high fashion to mass market. "Things don't have to be expensive to be beautiful." For inspiration she dove into the company's archives. "I took...
...company that birthed the first jean took note of Calvin when she developed a dark, rigid denim finish inspired by vintage styles. Calvin, then 28, with no formal design training, began creating innovative finishes for the San Francisco--based Levi's in 1990. By the time she became the company's U.S. creative director in 2001, she had reinvigorated the brand throughout Europe by blending its rich heritage with a young, sexy edge. "Caroline knows how to take something old and modernize it into something no one's ever seen before," says Tony Carnot of Swift Denim in New York...
Calvin launched new "premium" fits, including Levi's RED, which became the best-selling denim line in Barneys, and designed the Levi's Vintage Clothing line, culling from the company archives. In 2002 she introduced low-rise jeans for men and overhauled the brand's core line after the largest fit test in denim history to create a style and fit for nearly everybody, and every body...
Others were feeling strongly about ditching baggy cargo pants. "It's a longing for femininity," says Ann-Sofie Johansson, the other co--head designer for Divided. Ladylike Audrey Hepburn dresses, full skirts and twin sets were the next logical step. Denim took a rockabilly turn with selvage. The fall runways substantiated the new direction, but Van den Bosch remains cautious: "We feel very much for narrow trousers, but the customers aren't ready." So H&M is offering intermediary versions as well, and the moment sales data spike, tens of thousands more pairs will be ordered...