Word: denimed
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Dates: during 2000-2009
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After 16 years of wearing prison-issue denim, Madison Hobley barely had time to change into the suit his wife had brought him before he was rushed out of the gate last week by Illinois officials, an exonerated man. Condemned to death for the murder of his first wife, baby son and five other people in a 1987 arson case, Hobley--who had no previous convictions--insisted that police had beaten and suffocated him to get a confession. Years later, his lawyers claimed that crucial evidence had not been made available to them by prosecutors. Yet for all the outrage...
...before, Guterres himself was strutting around the hallway, clad head-to-toe in denim, with his long mane of hair trailing behind, accompanied by the scent of bountifully applied cologne. (At the judges' discretion, none of the defendants in any of the trials have been incarcerated.) He ducked into the trial of General Adam Damiri, who oversaw the military command for East Timor in 1999 and is the highest ranking military official on trial. When Damiri's session ended, Guterres hurried to greet the general with a handshake and a hug, and the two men walked out together, smiling...
...hippest purveyor of premium jeans these days is Diesel, an Italian brand that was selling $100-plus jeans back when people were predicting denim's demise. Diesel now offers 25 cuts and 100 washes. "Jeans are like a second skin," says Maurizio Marchiori, Diesel's U.S. head of marketing. "You can be comfortable and individual at the same time. They'll never...
Levi's, initially caught with its pants down by the denim developments, is now making extremely limited-run jeans, mimicking those in its archive. One style, called Rose Bowl, is copied from a pair of 1933 jeans found at a Rose Bowl flea market. Another, Picket Sign, replicates a pair of '30s jeans down to the paint spatters. Some styles will have manufacturing runs of as few as 50 pairs. Both Levi's and Diesel have opened high-end specialized stores. Diesel will launder its $200 jeans free to maintain the color. New Levi's arrive every six to eight...
...course, people who buy expensive denim pants spend less than 3% of the money shelled out annually for jeans. But the fashion industry uses those early adapters to determine what will be offered to the masses the following season. So the individualized-jeans trend is moving inexorably toward the mainstream. Meanwhile, in the mainstream, everyone is wearing--surprise!--jeans. As the two trends merge, jeans become the everyclothing--suitable for opera or shopping. "They've transcended the weekend," says Burke. And crossed the age gap: "A 50- or 60-year-old wants to wear jeans...