Word: denims
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Dates: during 1950-1959
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Teen-Age Dance Session (Dan Terry & his Orchestra; Columbia LP). A big, smooth band follows the tradition of the swinging '305 in eight new tunes with teen-age titles (Denim Blues, Saddle Shoe Shuffle). Terry plays some pretty, growly trumpet, and the ensemble is fine...
Nevertheless, amid all the troubles, some companies are showing the way out. Deering, Milliken & Co., Inc. has pioneered in combining synthetic and natural fibers and has found profitable new markets. Cone Mills has profitably boosted denim for men's suits, curtains, etc. For many other companies mergers are probably the answer. Although it was profitably producing synthetics. Burlington Mills bought up Goodall-Sanford and Pacific Mills to diversify its cotton-and wool-producing facilities, thus have a hedge against the ups and downs in both the synthetic and natural fiber markets. Despite their troubles, textilemen believe that long-range...
...denim revolution was helped along four years ago by Fabric Designer Mary Shannon, fashion stylist for North Carolina's Cone Mills, biggest U.S. maker of denims. She showed that the cloth had unlimited fashion possibilities. The company brought out more than 50 new kinds -stripes, plaids, multicolored combinations. At the 1949 showing, Mrs. Shannon herself appeared in a tailor-made denim dress of her own design, set off delighted murmurs in the trade. By the following year such designers as Brigance and Jane Derby had created rhinestone-studded evening dresses and town clothes of denim. One high-fashion stylist...
This year men's oxford grey denim suits created such a stir that manufacturers be gan wondering if the men's market might not eventually outstrip women and children sales. Other new uses: denim umbrel las, knitting bags, glass cases to match costumes, fancy pants (an oriental-type knee-length woman's garment for lounge wear), men's tattersall vests, women's ensembles of belts, purses and shoes. Cone Mills has 95 different shades and patterns of denim in the fall line it recently showed to buyers. Reeves, Avondale, Simatex and other mills are furiously...
Their mills, which were turning out only 190 million yards of denim eight years ago, this year will produce more than 450 million yards. For the ailing U.S. cotton industry, long ago threatened by rayon and more recently by the newer synthetics like dacron and orlon, the coronation of Cinderella denim proved that where there is a way to make homely cottons attractive there is a will...