Word: denims
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Dates: during 1970-1979
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...choose anything with cotton-it's sky-high." In Bar Harbor, Me., a manufacturer of sea bags says that he is going out of business because he cannot get any more duck cloth. In San Francisco, Levi Strauss & Co. has begun informally to ration jeans and other denim goods to clothing stores. Women's Wear Daily predicts that manufacturers of cotton denim will not be able to accept new customers for "at least a couple of years...
Jeans and denim skirts seem to have become a permanent part of many women's wardrobes, but the pure proletarian look is quickly receding. The new, rather reactionary yen is to set off casual clothes with touches of camp or swank. Result: a growing trend toward offbeat tops as snazzy, jazzy, individualistic mates for the denims. During the summer this took the form of T shirts with silk-screen designs (Marilyn Monroe pinups, for example), funny messages ("Keep on Truckin' ") or advertising slogans ("Try it, you'll like it"). For fall and winter the fad is expanding...
...garden equipment, fears that the new plant it will open next spring will not be able to operate at capacity because it will not be able to get enough steel. In San Francisco, Levi Strauss & Co. is having to ration blue jeans to stores because of a scarcity of denim. In Los Angeles, American Chemical Corp. is having trouble getting enough raw materials to make plastic steering wheels, garden hoses and bottles. Capitol Records is trying to eke out supplies of vinyl by recycling old pressings...
Some six miles south of Machias on Route 1 the cars pass a man in a blue workshirt and brown denim pants, striding along the shoulder of the road. Some of the cars honk and the man waves in response. Approaching a farmhouse, he leaves the road to greet a farmer standing by the side of the building. "Hi, I'm Bill Cohen," he says. "I'm walking through the county and wanted to stop by and see how things are going...
...long list of not-guilty verdicts was being read by the clerk, the mostly-bearded, denim-clad defendants flashed gleeful smiles at jurors. U.S. Attorney Jack Carrouth shook his head silently...