Word: denims
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Dates: during 1970-1979
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...police report described both of the robbers as about twenty, black, and clad in blue denim jackets and pants. One carried a nickel-plated revolver in a brown paper bag, the other was armed with a hunting knife...
...with its Vega and Ford with the Pinto, American Motors spent a remarkably low $5,000,000 and simply cut down the Hornet. As a result, the company produces the only subcompact with a six-cylinder engine (the others have four cylinders). Its latest gimmick is to offer optional denim upholstery by Levi Strauss. Together, the Hornet and Gremlin ring up two-thirds of American Motors' car sales...
...again and again to them, split-screen images tuned to the ruffling of the rodeo man's brow, as battered Junior makes his way back to his trailer. Every bit of stable dirt crusting on his boots, every slap of leather chaps against dungarees, even the feel of sweated denim against the man's chest, reminds him of his failure. The champ, good-natured, broadfacedly smiling, watches Bonner tape his bruised midsection. ("Whooiee!" says Twilliger). He also backs up Bonner's white Cadillac to his horse trailer. "Maybe I'd better take up another line of work," says Bonner...
California Lawyer Bill McKay (Robert Redford) is for clean air, clean water, clean beaches and clean politics. When Lucas, the state's Democratic kingmaker, discovers him, McKay is in his blue denim shirtsleeves down among the poor, trying to lend a helping hand with some everyday legal wrangles. Lucas (Peter Boyle) watches him in action for a while, then makes his move: Would McKay like to run for the U.S. Senate...
...wonders "whether the car-buying public is willing to pay a lot of money for a little extra protection." That is a worry for the future, however. Right now, automakers are discovering, somewhat to their own surprise, that they can make luxuriously high profits even in a blue denim market...