Word: denims
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Dates: during 1970-1979
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...last convinced automen of an idea they long resisted: that the U.S. motorist is buying a functional car mostly for transportation rather than status, and will no longer automatically buy a larger and larger car as his salary rises. Chrysler Vice President Robert McCurry sees a "blue denim society" developing among drivers, and adds: "The fact that 80% of all the small cars are two-doors shows the demand for personal transportation." Detroit has adopted this theme in its marketing. Ford touts the Pinto as a "new Model T," presumably to suggest economy and durability. American Motors is even offering...
...blue denim society has not totally triumphed yet, however-and auto profits are benefiting because it has not. Enough status-conscious buyers remain to boost sales of luxury cars, such as Cadillacs and Imperials, to record levels. Even minicar purchasers, while shunning big-car prestige, are choosing comfort and convenience along with transportation. Although prices of stripped-down minicars cluster around $2,000, the average price of those sold is considerably higher because motorists are selecting fancy options. Roughly 81% of the cars sold today contain power steering; 63% have factory-built air conditioning; 58% come with vinyl tops...
...wiggles his flanks in Guitarist Keith Richard's face. Singing the frantic Gimmie Shelter, Jagger stands fey in the middle of it, bouncing time with one scarecrow leg, left hand inverted on his hip like an artist balancing before his easel. For Tumbling Dice, he strips off his denim jacket to reveal a sheer white jersey shirt that matches the clinging pants. And then Mick dances around Bassist Bill Wyman standing stiff and still in his new suit, sips on a Coors between choruses, trades vocal lines with Richard...
...Francisco, Sacramento, Fresno and Los Angeles, supporters met McGovern at airports, hotels and wherever he stopped. Though mostly young, the crowds cover the full range; husky longshoremen stand with gray-haired grandmothers, middle-aged matrons and denim-jacketed students. There is no Kennedy-style squealing in a McGovern crowd. Instead, there are shouts of "We love you, George!" and "God bless you, McGovern...
Late in his career Powell made some effort to rejoin the vanguard of American black leadership, but he was rejected by the emerging Black Power movement. His playboy opulence scarcely fit the hard-eyed, denim-jacketed style of the younger militants. His once-envied achievement of making it in Whitey's world on Whitey's terms seemed increasingly frivolous to separatists eager to develop an independent set of black values. His demagogy remained effective only as long as the situation of blacks remained static. When vicarious achievement was no longer enough for blacks, Adam Clayton Powell became irrelevant...